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- Memorize the resources on YouTube’s Creator Hub. But first, here are some basic things you should know…
- Do your research to get an idea of what’s out there; check out #PopularOnYouTube for starters.
- Above all else, be yourself and be original; the audience wants to get to know you as a person so express your unique personality.
- Be passionate about making content rather than trying to be successful.
- Figure out what will make your content different or better than other YouTubers.
- Get a good video editing program and practice using it. Along those lines…
- Start by making shorter videos.
- Put in the time to make high-quality content. The higher the quality of your content, the higher your view count will probably be.
- Build your momentum; get at least 10 good videos uploaded before you start promoting your channel.
- After you’ve got some decent videos under your belt, concentrate on making the most creative, funny, informative or mind-blowing video that will jumpstart your vlogging career.
- Once you have one incredible video with some decent momentum try to get featured by a YouTube editor; just like Instagram, getting featured is the quickest, surest path to success.
- Upload as often as you can no matter what. Try to make new videos AT LEAST once a week.
- Let people know when to expect new videos. For example: “New videos every Thursday.”
- Give your videos incredible titles and good descriptions—this is one of the easiest ways to get more views.
- Prompting people to subscribe to your channel is important, but do so in a very creative way.
- Use proper tags. Make sure they are specific and descriptive. Try to stand out by NOT using the same tags as everyone else.
- Make sure your video thumbnails are very, very interesting; they are a big reason why people decide to watch—or not watch—videos.
- Be engaged and form a genuine audience connection; respond to comments, connect with fans on other social networks.
- Collaborate with successful YouTubers but DON’T approach them without an AWESOME idea.
- Be consistent; don’t get into a pattern of trying something new, quitting and repeating.
- Be patient as it could take 2-3 years worth of work to get the recognition you’re after.
- Don’t forget; YouTube is a community and you must give attention to other channels if you want to get attention on yours.
- Don’t necessarily rush to edit out mistakes; mistakes make you human and relatable. YouTube isn’t Hollywood.
- Make sure your videos are bright rather than dark, depressing and generally dreary.
- If there is a boring lull in your video, cut it. Don’t be boring; people have very short attention spans when it comes to viewing online content.
- When it comes down to it, most YouTubers are opinionated so have an opinion of your own.
- For videos with more of a personality, add some text or background music. Don’t use copyrighted music.
- Be culturally relevant; consider making content related to trending pop culture or news items to piggyback off what people are already talking about and searching for.
- Make a video response to a famous YouTube video; or parody it—again, this may help you piggyback off of existing excitement.
- For easy hits, try doing an autotune version of a famous video.
- Attend YouTube meetups and talk to people face to face.
- Make sure your channel looks professional with an impressive background image and channel art.
- Be sure to include links to your other websites or social media accounts in your channel description.
- Never promote your videos by spamming YouTubers you don’t already have a relationship with; people hate that.
- If you’re nervous about talking into a camera, it might help to think of it as someone you know like a friend or relative.
- Make a channel trailer that lets people get a quick idea of what you’re all about.
- Friend subscribers who friend you.
- Consider creating and sticking to an original, effective intro and outro routine that lets people know who you are and why you’re worth following.
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